Kevin Alan Tussy, CEO
Passwords are the most widely used means of accessing user accounts around the world. But since there is no way to differentiate a correct user from an imposter typing the same characters, it has been recently reported that 81 percent of hacking-related breaches used either stolen and/or weak passwords.
For some businesses, robust security is a requirement for survival. A São Paulo-based car-sharing company, Turbi, is one of those businesses acutely aware of the vulnerabilities presented by an imposter using a shared or stolen password. Easily resulting in unauthorized users driving, misusing or stealing their cars, they could face immense liabilities. In Turbi’s business of renting high value assets, the company decided to adopt a more secure and reliable authentication system which could much more securely lock down its rental fleet parked on the streets of Brazil. After contemplating many solutions, Turbi opted to integrate ZoOm®, FaceTec’s certified 3D face authentication software for all smart devices and webcams, into their car-sharing app. FaceTec’s patented solution enabled Turbi to positively authenticate users before a car’s doors unlock automatically, allowing Turbi to secure their fleet of cars against unauthorized usage by illegitimate or underage citizens through ID theft or complicit fraud. No passwords, PINs or legacy biometrics. Only ZoOm as the sole login security method.
Kevin Alan Tussy, the CEO of FaceTec elaborates, “ZoOm is a cross-platform and cross-device 3D face authentication solution with certified liveness detection that ensures the user in front of the camera is a real, live human being.” The solution requires users to frame their face in a small oval displayed on the screen. Then, when the oval gets larger, the user simply brings the camera closer to frame their face again. During this movement, ZoOm automatically captures multiple frames to observe perspective distortion (the “fisheye effect”), ensuring that the camera is mapping a real 3D face and not a 2D image from a photo or video.
ZoOm’s Liveness Detection and 3D FaceMap enable organizations to conduct high-value transactions that are not possible with legacy biometrics like fingerprint or 2D face scans
All of this happens in only two seconds and is created using standard 2D cameras found on nearly any smartphone, tablet or a PC using a webcam. The face data captured through this process is transformed into a unique 3D FaceMap.
“ZoOm’s unparalleled ability to detect liveness and provide a high-quality 3D scan of the user’s face enables banks and other entities to conduct high-value monetary transactions and services not possible using legacy biometrics like fingerprint or 2D face scans,” says Tussy.
FaceTec offers two different configurations to banks and financial institutions. The first configuration utilizes FaceTec’s own application programming interface (API), whereby the app publisher integrates the ZoOm device software development kits (SDKs) and connects to the API. Alternatively, a second configuration permits banks to host the ZoOm Server SDK on their own cloud server, allowing them to maintain full control over the process and data. FaceTec also provides SDKs for Android, iOS and web browsers, enabling customers to quickly and easily implement highly secure face authentication functionality within all their applications, and without adding more than 10MBs to their application size. “Demos are available on our website to showcase how ZoOm works in different configurations. In addition, our customers can use our SDK in their pre-production mobile apps for testing purposes before launching into production,” explains Mr. Tussy.
FaceTec’s ZoOm has proven beneficial for many organizations across multiple sectors. It is a uniquely secure and easy-to-use approach to the authentication process, which has earned FaceTec an ISO-guided Level 1 certification from the NIST-certified testing lab, iBeta. To stay ahead of bad actors’ spoof attempts, the company is dedicated to continually improving the security performance of its patented product. As the need for certified access security increases, ZoOm, already in use in five continents, continues to expand its reach to organizations of all types and sizes around the world.